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2008 isee User Conference


Thanks for making the 2008 isee User Conference a tremendous success! Below are the presentations and supporting materials from our two days in Burlington, Vermont. We will update this page as additional materials become available.

Please do not hesitate to contact us if you have any questions or feedback about the conference. We look forward to seeing you again in 2010!

round table discussions
Participants engaged in round table discussions
Thursday, October 9th, 2008

Eureka - Maximizing Insights from Dynamic Models
by Mark Paich, Lexidyne LLC

A System Dynamics Model of the Counterinsurgency Manual
by CAPT Brett Pierson, Joint Staff, Warfighting Analysis Division

Application Fish and Ships, A Simple Model for Understanding Fishery Dynamics
by John Morecroft, London Business School

Using STELLA/iThink Hierarchy to Verify the Dynamic Hypothesis in Complex Models
by Khalid Saeed, WPI and Karim Chichakly, isee systems

Building Organizational Capacity in System Dynamics
by Peter Lacey, The Whole Systems Partnership

“Chalk Talk” on Switching Grids and Array Tricks
by Mark Paich and Steve Peterson, Lexidyne LLC

Nuclear Business Studies: An Example of an Integrated System Dynamics Based Assessment Tool
by Luc Van Den Durpel, LISTO bvba

Fleet Planning with an Air Force Case Study
by Mark Heffernan, Evans & Peck

Applications to Landscape Modeling
by Bob Costanza, University of Vermont

Conversational Systems Thinking
by Chris Soderquist, Pontifex Consulting

Modeling the Environment: A Call for Interdisciplinary Modeling
by Andy Ford, Washington State University

Poster Presentations

Friday October 10th, 2008

Bringing STELLA to the K-12 Classroom
by Lees Stuntz, Creative Learning Exchange, Steve Roderick, Lincoln-Sudbury Regional High School and Greg Orpen, Innovation Academy Charter School

Modeling Soft Variables and Other Valuable Trade Secrets
by Kevin Austin, Enzyme International

Using Models in Technology Marketing
by Michael Kelly, Techtel Corporation

Quantifying the Non-Quantifiable: The Stanford Prison Experiment (Part 1)
by Steve Peterson, Lexidyne LLC

Quantifying the Non-Quantifiable: The Stanford Prison Experiment (Part 2)
by Steve Peterson, Lexidyne LLC

The Application of Dynamic Simulation Modeling in Water Resources Management
by Richard Palmer, University of Massachusetts Amherst

Things You Might Not Know You Can Do With iThink/STELLA
by Chris Soderquist, Pontifex Consulting

The Challenge of Communicating Feedback Systems Thinking
by John Morecroft, London Business School

 Download Full Conference Schedule

About the Presenters (listed alphabetically by last name)

Kevin Austin Kevin Austin qualified and worked for more than 20 years in medical research, specialising in pain management research. Crossing over to the business world, he was involved with traditional consultancy practices in a variety of senior roles. Kevin is the founder of Enzyme International Ltd, where he applies his unique combination of experiences to help businesses deal with the problems they are facing today. He has developed innovative and effective methodologies to help companies discover where to focus their efforts and resources.

Bob Costanza Robert Costanza is the Gund Professor of Ecological Economics and Director of the Gund Institute for Ecological Economics at the University of Vermont.  Prior to moving to Vermont in August 2002, he was director of the University of Maryland Institute for Ecological Economics. Bob’s research has focused on the interface between ecological and economic systems, particularly at larger temporal and spatial scales. This includes landscape level spatial simulation modeling; analysis of energy and material flows through economic and ecological systems; valuation of ecosystem services, biodiversity, and natural capital; and analysis of dysfunctional incentive systems and ways to correct them.

Andy Ford Andrew Ford is Professor of Environmental Science at Washington State University where he teaches system dynamics modeling with an emphasis on environmental problems in the west. He is author of Modeling the Environment (Island Press 1999) and is currently using system dynamics to reveal the rapid reduction in carbon dioxide emissions that could be achieved when the nation puts a price on carbon emissions.

Mark Heffernan Mark Heffernan has a major interest in the application of simulation techniques in a broad range of business context. He has developed and run workshops in simulation and systems analysis throughout Australia, Europe, South East Asia and America and currently heads up the systems modeling group for Evans & Peck. Recently Mark has developed models for a pharmaceutical drug launch, an agent based model of the pharmacist workforce, and is working with large infrastructure firms to assist them in better understanding the dynamics associated with the take-up of services and products across Australia and New Zealand. Mark and his modeling group have won numerous awards and commendations across various industries including Defense, Health Services and Transport Infrastructure.

Peter Lacey Peter Lacey has played an active role in the System Dynamics community in the UK and internationally and has developed a wide range of expertise in the use of simulation and modeling in support of strategic consultancy projects. He has worked with the NHS Institute for Innovation, Audit Scotland and the former Centre for Leadership Development in Wales in applying Systems Thinking to complex problems and is forging new relationships with academia to further explore and refine the contribution this field of work can offer the public sector. Peter is a founding partner of The Whole Systems Partnership, a UK based consultancy specialising in programme development for whole systems change within health and social care.

John Morecroft John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he teaches system dynamics, problem structuring and strategy to MBAs and executives. He is a leading expert in strategic modeling and system dynamics, has written numerous papers and journal articles, and is author of Strategic Modelling and Business Dynamics (Wiley 2007). He has collaborated with a wide range of organizations from Royal Dutch/Shell to BBC World Service and Harley Davidson. Before joining London Business School he was on the faculty of MIT’s Sloan School of Management.

Mark Paich Mark Paich is widely regarded as one of the world’s foremost experts on the dynamic modeling methodology. Mark is a proven analyst and instructor and has published work in numerous journals and books including Management Science, Sloan Management Review and John Sterman’s Business Dynamics. In 2002, Mark’s work with General Motors was awarded 2nd place in the Edelman Competition for best work in operations research and management science.

Steve Peterson Steve Peterson has been described as one of the “unsung heroes” of the dynamic modeling community. With 25+ years of experience in applying and teaching dynamic modeling, Steve has a broad range of knowledge and experience.  Client projects have ranged from strategy design and personnel management to finance, marketing analysis, and process-improvement. He has worked in a wide range of industries, including government (Defense, Energy), pharmaceuticals, foundations, automotive, and financial services. Much of Steve’s professional career was spent at isee systems (then High Performance Systems) where he was instrumental in the design and development of STELLA and iThink.

Captain Brett Pierson Captain Brett Pierson is a 1987 graduate of the U.S. Naval Academy and was designated a Naval Aviator in 1989.  Fleet assignments have included VS-38, VS-33, and a command tour as the Commanding Officer of VFA-147.  He has been deployed in support of Operations SOUTHERN WATCH, RESTORE HOPE, and IRAQI FREEDOM.  Brett is a graduate of the U.S. Naval Test Pilot School and was named the 1997 FORCE Test Pilot of the Year and 2002 USAF TPS Outstanding Flight Instructor.  Captain Pierson has over 650 carrier arrested landings and 3,500 flight hours in 50 different aircraft. In December 2006 he reported to the Pentagon for duty on the Joint Staff where he currently serves in the Warfighting Analysis Division of J8. While on the Joint Staff, he was awarded the 2007 DoD Modeling and Simulation Award for Excellence for his work developing a system dynamics model of counterinsurgency based on the Army Field Manual FM 3-24.

Khalid Saeed Khalid Saeed is Professor of System Dynamics and Economics at the Worcester Polytechnic Institute, USA. Trained at Massachusetts Institute of Technology in system dynamics and economic development, Dr. Saeed specializes in computer modeling and experimental analysis of developmental and organizational agendas.  He has worked as a consultant, among other organizations, to UN-ESCAP, Asian Development Bank, McKinsey & Company and UNDP and has published extensively on economic development and system dynamics. Khalid Saeed received the Jay Wright Forrester Award for his work on sustainable development in 1995. He has served also as a president of the System Dynamics Society and an Associate Editor of System Dynamics Review.

Chris Soderquist Chris Soderquist is the president of Pontifex Consulting. Since 1998 he’s worked with executives and middle-level managers to develop strategic solutions to complex issues. His clients include: Alcoa, Boeing, Hewlett-Packard, Mayo Clinic, NASA, Pfizer, Sony Ericsson, United Way, and the World Bank. Chris’ background in Systems Thinking began at Northwestern University where he first began integrating scientific methods with human decision making processes. He worked with isee systems (then High Performance Systems) for over four years, where he was a lead consultant, trainer, and learning environment developer.

Lees Stuntz Lees Stuntz is Executive Director of the Creative Learning Exchange. Working under the direction of a Board of Trustees which includes Jay Forrester (founder of the Field of System Dynamics), Lees has dedicated herself to developing Systems Thinking and dynamic modeling in K-12 education. Her work supports networking and exchange among schools and systems educators across the globe to address the critical thinking needs of students/future citizens.

Michael Kelly Michael Kelly is CEO of Techtel Corporation, a marketing and market research organization in the San Francisco Bay Area. Techtel’s clients have included IBM, Microsoft, SAP, Oracle, Apple, Roxio, HP, AT&T and many others.  Mike and his team have applied Systems Thinking to build an array of research tools and models to understand and improve sales and marketing processes. Before founding Techtel in 1983, Mike worked for 17 years in IT Systems in publishing, manufacturing, semiconductors and the food industry, ending up as Director of Global Financial Systems at Crowley Maritime Corporation in San Francisco.

Richard Palmer Richard Palmer is the Head and Professor of Civil and Environmental Engineering at the University of Massachusetts Amherst.  From 1979 to 2008, he was a professor at the University of Washington.   His primary areas of interest are in the application of structured planning approaches to water resources.  This includes impacts of climate change on water resources, drought planning, real-time water resource management, and the application of decision support to civil engineering management problems.  He helped develop the field of "shared vision modeling" in water resources planning and pioneered the use of "virtual drought exercises."

Luc Van Den Durpel Luc Van Den Durpel started his career as physics engineer and nuclear engineer at the nuclear research centre, SCK•CEN in Belgium. His activities involved new nuclear systems design and R&D on the back end of the fuel cycle including the design of experimental facilities and new irradiation devices. After receiving his MBA (Vlerick, 1996), he joined the OECD Nuclear Energy Agency in Paris, coordinating international R&D studies. Luc currently works with Argonne National Laboratory (ANL) in the US and is the founder of LISTO bvba, a science and technology management consultancy serving the energy business and science & technology sector. His consultancy activities involve technical-economic assessment of nuclear energy technology developments, independent reviews of (inter)national and organizational R&D programs and development of new services and products in the nuclear science and technology domain.


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